Tell your film buff friends they’re right: the most creative period in cinema history was probably the 1960s. At least that’s the takeaway from a detailed data analysis of novel and unique elements in movies throughout much of the 20th century.
How do you objectively measure creativity in movies? Though there’s probably no perfect way, the recent research mined keywords generated by users of the website the Internet Movie Database (IMDb), which contains descriptions of more than 2 million films. When summarizing plots, people on the site are prompted to use keywords that have been used to describe previous movies, yielding tags that characterize particular genres (cult-film), locations (manhattan-new-york), or story elements (tied-to-a-chair).